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North Star Metric
Revenue Gained
Main KPIs
Revenue
Monthly revenue (Hubspot vs Performance Marketing)
Cumulative revenue vs incremental target
Client Concentration Risk
Clients: average invoice amount vs number of invoices
Revenue per client
Outstanding Invoices
Goals
Clients by status
New clients
At risk
Churned (last 12 months)
Show historical churn
Key figures (FTE, excl. interns)
Goals
Billability % — Week over Week
Hours per team member & client
Hours per team member
Top 10 clients (hours)
Top tasks (hours)
Billable % per weekday
Monthly work per client
Select team member
Key figures
Hours over time
% Billable
On clients
Internal vs client work
Deep-dive in projects